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Geek Wire

by Teadora Press |

Valeria Cole once traveled the world running marketing for Apple’s Latin American division. Now, the former technology executive is more likely to be found speaking about the benefits of fatty acids, essential oils and antioxidants than the latest mobile device.

In 2013, Cole left the fast-paced technology world behind to pursue a life-long dream of starting a company, launching a new beauty startup by the name of Teadora that sells sustainably-harvested beauty products from the Amazon rainforest.

The transformation may seem extreme.

But not to Cole, who grew up in Brazil, learning about the importance of the rainforest and natural beauty products from her mom.

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